App Store Review Funnel template

The classic review funnel in five fields: everyone rates their experience, then logic splits the traffic. Four and five stars jump straight to a friendly ask to leave an App Store or Google Play review; three stars and under get a vent box that goes to your product team instead. Happy users boost your public rating while frustrated ones reach you privately, before the store hears about it.

Use this template Start free — no card

5 questions · works on the free plan (500 responses/month) · fully customizable

2 built-in logic rules

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01How would you rate your experience so far?Rating scale

02Ouch — what's not working for you?Long text

03Glad you're loving it! ⭐Statement

When to use this template

The feedback prompt an indie iOS app shows after a user's tenth session, once there's an experience worth rating
An Android app recovering from a rough release that wants honest complaints routed inward while ratings rebuild
A post-purchase email for an app-connected hardware product, catching sentiment before the store review does
Replacing the OS-native rating prompt when you want the unhappy path to say more than one star

Tips to get more from it

Two jump rules do the routing: a rating above 3 jumps past the vent box to the review ask, and a filled-in vent jumps past the review ask to the thank-you. If you change the 5-point scale, update the threshold in the first rule to match.
The review-ask statement mentions searching the App Store or Google Play — replace that with your app's direct store links so a willing reviewer is one tap away, not one search away.
The vent box promises the feedback goes straight to the product team, not into the void. Honor that with a real routing habit — a reply to even a fraction of venters turns some of them into your next five-star reviews.

Questions people ask

Is it allowed to ask happy users for app store reviews?

Asking for reviews is fine; what Apple and Google prohibit is offering incentives for them or misrepresenting the prompt. This funnel simply asks satisfied users and gives unhappy ones a private channel — both allowed.

How does the form show different questions based on the rating?

Jump logic: ratings of 4 or 5 skip the complaint box and land on the review request, while 3 and below get the complaint box and never see the review ask. Both rules are editable in Zunoform's logic panel.

Does this template need a paid plan?

No — ratings, statements, and jump logic all work on the free plan, which includes 500 responses per month. That covers a lot of review-funnel traffic for an indie app.