Writing about forms that
people finish
Question wording, completion rates, and the measurement questions that come up once responses start arriving. Practical, and free of invented statistics.
The Form Builders That Won't Tell You What They Cost
Three of ten form builders publish no prices at all, two render only annual rates, and one serves a different currency by region. The findings, dated, with the method so you can repeat them.
Why Your Quiz Answer Key Is in the Page Source
If a quiz grades instantly with no network round trip, the answer key was shipped to the browser. When that matters, when it does not, and how to check.
What Actually Moves Form Completion Rate
The levers that actually move completion, in order of size: how many questions you ask, one at a time, easy ones first, and logic that shortens the form per person.
How to Write Survey Questions That Give You Usable Data
Leading questions, double-barrelled questions, unbalanced scales, and order effects — what each does to your data, and how to rewrite around them.
NPS vs CSAT vs CES
What NPS, CSAT, and CES each measure, the correct formula for each with worked examples, and how to pick the one that matches your decision.
Likert Scale: Points, Midpoint, and Labels
5 points or 7, keep the neutral midpoint or not, label every point or only the ends — the trade-offs and a defensible default for each.
Typeform's Free Plan Is 10 Responses a Month
Typeform's free tier allows 10 responses a month. What that means in practice, what the paid tiers cost, and the honest alternatives.
How to Run an Anonymous Survey (Without Breaking the Promise)
The difference between anonymous and confidential, the mistakes that quietly break anonymity, and how to run a survey whose promise you can keep.
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