NPS Pulse Survey template

NPS the way it was meant to be run: the likely-to-recommend question, one follow-up asking the reason for the score, and nothing else. Thirty seconds, exactly as the welcome screen promises. This version ships with a dark editorial theme — near-black background, teal accents, Instrument Serif — so the survey looks deliberate rather than default.

Use this template Start free — no card

4 questions · works on the free plan (500 responses/month) · fully customizable

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01How likely are you to recommend us to a friend?NPS score

02What's the main reason for your score?Long text

When to use this template

A quarterly pulse to your whole customer base, kept identical each quarter so the trend line means something
The day-30 email in an onboarding sequence, catching sentiment right after the honeymoon
A newsletter or community measuring whether readers would actually recommend it, not just open it
Post-launch temperature checks after a redesign or pricing change, compared against your pre-change baseline

Tips to get more from it

The reason-for-your-score follow-up is where the value is — the number tells you the trend, the text tells you why. Read detractor comments (0–6) first; they cluster fast.
The dark theme, thin progress bar, and Instrument Serif font are all part of the template and all editable in the design panel. If you keep the dark look, check your logo has a version that survives a near-black background.
NPS fields need a Pro plan ($14.99/mo) to publish — and since this template is an NPS survey, treat it as a Pro template. Pro also raises the response cap to 5,000 a month, which matters for base-wide sends.

Questions people ask

How is an NPS score calculated?

Respondents score 0–10 on how likely they are to recommend you. Nines and tens are promoters, sevens and eights are passives, six and below are detractors. NPS is the percentage of promoters minus the percentage of detractors, giving a score from -100 to 100.

How often should I send an NPS survey?

Quarterly is the common cadence for a full-base pulse; more often risks fatigue. Some teams instead trigger it on milestones — 30 days after signup, or after a renewal — so each customer sees it at a comparable moment.

Do I need a paid plan for an NPS survey on Zunoform?

The NPS field type requires the Pro plan ($14.99/mo) to publish. Pro includes 5,000 responses per month, payment fields, and branding removal; building and previewing the survey is free.