Testimonial Collection template

This form gathers testimonials you can actually use: the before-state, the measurable results, a star rating, a headshot or logo, and — the part most people forget to ask — explicit publishing consent with named, anonymous, and internal-only options. That consent question is what turns a nice email into a quotable asset you can put on a landing page.

Use this template Start free — no card

9 questions · works on the free plan (500 responses/month) · fully customizable

File upload question

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01First — who are you?Contact info

02Your role and companyShort text

03What was the problem before you found us?Long text

04What results have you seen since?Long text

05How would you rate us overall?Star rating

06Upload a headshot or company logoFile upload

07May we publish your words?Multiple choice

When to use this template

A freelance web designer collecting a testimonial at every project handoff, while the client is happiest
A SaaS founder emailing power users after a renewal to build a wall-of-love page
A personal trainer gathering before-and-after stories, with the headshot upload doubling as the client photo
An agency assembling case-study raw material — the problem/results structure maps directly onto a case study outline

Tips to get more from it

The results question nudges respondents toward numbers — hours saved, revenue, headaches gone. Specific numbers are what separate a quotable testimonial from a vague compliment, so resist softening that prompt.
Consent is a required three-way choice: named, anonymous, or internal only. Never publish the anonymous ones with attribution, and treat internal-only answers as product feedback rather than marketing material.
The headshot field takes one image up to 10 MB. If you'd rather have logos than faces for B2B pages, just reword the label — the field already accepts both.

Questions people ask

How do I ask a customer for a testimonial?

Ask right after a win — a launch, a renewal, a completed project — and send a form instead of an open-ended email. Structured prompts about the before-state and results get you specifics; a blank reply box gets you two polite sentences.

Do I need written permission to publish a testimonial?

You should always have documented consent, and some jurisdictions require it. This template records it as a required question with named, anonymous, and internal-only options, so every stored response carries its own permission.