Video Production Brief template
A video production brief connects a creative idea to the practical work of a shoot and edit. This template asks about audience, runtime, distribution, locations, source assets, captions and approval milestones. Clients with a script can share it; clients starting from an idea skip that follow-up.
12 questions · Free plan: 500 responses/month · fully customizable
- Editable cover artwork
- 1 built-in logic rule
What’s inside
The questions this template ships with — rename, reorder, or delete any of them in the builder.
When to use this template
- Preparing a product, campaign or training video
- Estimating production needs before booking crew or locations
- Agreeing cut versions, captions and review responsibilities
Tips to get more from it
- List required versions early: a vertical ad and a landscape event video may need different framing.
- Identify who clears music, footage and participant permissions before production.
- Separate script, rough-cut and final approvals to avoid late structural changes.
Example response and next steps
Illustrative example, not a real customer submission.
A workshop organizer needs a short event introduction plus social cutdowns.
- Target runtime and required versions
- A 90-second introduction and two 15-second vertical clips.
- Which aspect ratios, captions, languages or accessibility requirements apply?
- Landscape for the event screen, portrait for social, with English captions on each version.
How to use the response
Confirm the event screen specification and plan framing for both orientations. Ask who can approve participant footage and whether captions need a separate review before delivery.
Before publishing your version
Test the script branch and tailor channels to your service. Confirm that a target delivery date does not imply a reserved production slot.
Questions people ask
Is this a storyboard template?
It collects requirements and an optional link to a storyboard. It does not draw shot panels or replace a production schedule.
Does the form grant permission to use supplied assets?
No. It identifies who is responsible for permissions. The production team must obtain and review the applicable permissions separately.
Can I collect video files here?
This version asks about assets and accepts a script link. You can edit the form to add uploads, but confirm file limits and your team's transfer process before requesting large media files.
Go deeper
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