Web Design Quote Request template

Web design quotes swing by thousands of dollars on things clients don't think to mention, so this form asks about them directly: page count, features like ecommerce and member logins, platform preference, and — the big one — what already exists. Copy, photography, and brand guidelines that don't exist yet are the most common reason a quote doubles. A skip rule hides the current-site question when the project is a brand-new build.

Use this template Start free — no card

13 questions · works on the free plan (500 responses/month) · fully customizable

1 built-in logic rule

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01Your contact detailsContact info

02What's the company or project called?Short text

03What do you need built?Multiple choice

04What's the current site?Website

05Roughly how many pages?Multiple choice

06Which features do you need?Checkboxes

07Any preference on platform?Multiple choice

08What do you already have ready?Checkboxes

09What budget range are you working with?Multiple choice

10When does it need to be live?Date

11Anything else we should see?Long text

When to use this template

A web design studio or agency replacing a contact form that produces "how much for a website?" emails
Freelance designers and developers who need scope in writing before the first call, so the call is about fit rather than fact-finding
Shopify and Webflow specialists using the platform question to filter out projects on stacks they don't build for
Any studio that keeps discovering mid-project that the client expected copywriting to be included

Tips to get more from it

The "what do you already have ready?" checklist is the single most valuable question here. Missing copy and photography are why two similar-looking projects quote thousands apart.
The current-site question is skipped for brand-new builds, so nobody gets asked for a URL that doesn't exist. That rule is editable in the Logic tab.
The features list has Other enabled, and unusual requirements — client portals, calculators, accessibility audits — reliably show up there.
The closing open question asks for sites the client admires. Those links tell you more about expectations than any adjective they'll type.

Questions people ask

What should a web design quote form ask?

Project type, page count, required features, platform preference, what assets already exist, budget range, and deadline. This template asks all seven, which is enough to send a real proposal rather than a range.

Should I ask for budget on a web design form?

Yes, with a "not sure yet" option so it doesn't block the submission. Budget bracket plus page count is usually enough to know within the first minute whether the project is a fit.

Can I embed this on my studio's site?

Yes, Zunoform forms embed on any site or run from a hosted link, and both feed the same response dashboard. The free plan covers unlimited forms and 500 responses a month.