Typeform pricing, every plan and every catch explained

Yes, there is a free plan, but it collects 10 responses a month across your whole account. The pricing page itself doesn't print that number; its FAQ says only that the free plan has "a limited number of responses". The figure comes from Typeform's Free plan help article, updated on 23 September 2026.

The builder on Free is close to the full product: unlimited forms, logic, scores and variables, hidden fields, multiple endings and embedding. What you can't publish on Free is the list most people need for real work: payment and file upload questions, partial responses, redirects, branding removal, reCAPTCHA and multi-language forms. We cover the free plan in detail, including what respondents see at the cap, in our guide to the Typeform free plan.

The sticker price rarely decides the plan. The feature you came for does, and Typeform spreads the common ones across four tiers. This is what each tier adds, from Typeform's plan articles and the comparison table on the pricing page.

Basic is the first plan that can take money. Payment questions work through Stripe or PayPal from Basic upward, according to the Stripe payment article updated on 25 August 2026, with one exception: accounts hosting data in Typeform's EU Data Center can't use the Payment question. Basic also adds file uploads (10 MB per file, 1 GB total storage), knowledge quiz mode, partial responses and your logo. It is a single-user plan, and at 100 responses a month the cap, not the features, is usually what pushes people up.

Plus is where the form stops looking like Typeform's. It removes the "Powered by Typeform" badge and the post-submit "Create a typeform" button, and adds a custom subdomain, brand kit, premium themes, redirects to your own page after submission, reCAPTCHA spam protection, social preview metadata and 3 users. The browser-tab favicon stays Typeform's on every plan unless you embed the form on your own site.

Business is the analytics and marketing-stack tier: Salesforce, Google Analytics, Google Tag Manager and Meta Pixel integrations, question-by-question drop-off, auto-closing a form by date or response count, advanced embed options, multi-language forms, 4 GB of uploads, 5 users and live-chat support. If you need to attribute form conversions in Google Analytics through the native integration, this is the entry point.

Talent (from $119 a month) is aimed at HR teams: video questions and answers, a built-in scheduler question, AI clarifying questions and 3,000 responses. Growth Flow ($266 a month yearly) bundles lead enrichment for 1,500 responses a month, Smart Insights, the signature question, duplicate-response prevention and the Contacts & Automations add-on. Enterprise and Growth Custom are sales-led; they are the only plans with custom domains, SSO, HIPAA support and a choice of US or EU data center.

Plan prices hide the number that matters for most buyers: what each response costs you. Because responses are pooled across forms, reset monthly and never roll over, your real cost per response depends on how full you keep the tank. The table below takes eight monthly volumes, finds the cheapest listed Typeform plan that covers each one, and divides.

Two caveats. Between 101 and 750 responses, a Basic response add-on may be cheaper than Plus, but Typeform shows add-on prices only inside your account, so we priced the next listed plan. And these are list prices before tax: Typeform's prices are tax-exclusive and tax is added on the invoice where it applies.

An illustration: you pay for Basic yearly and collect 40 responses in a quiet month. You paid $28 for 40 responses, or $0.70 each, and the other 60 expire. Typeform's price per response only gets low when you fill a large tier every month, which is why the plan makes most sense for teams with steady, high volume and least sense for seasonal forms.

Typeform emails you at 90% and 100% of your monthly limit. At 100%, every form in the account goes into private mode and visitors see a closed-form message until the next month starts or you upgrade. Deleting responses doesn't free up allowance; a response counts as soon as it arrives.

Paid plans can switch on auto-upgrade instead. According to Typeform's auto-upgrade article (updated 13 August 2026), on Basic the 101st response moves you to a 250-response Basic tier, then 500, then 750, and the 751st moves you onto Plus with 1,000 responses. Each step is billed as a prorated charge for the time left in your billing period, and the ceiling is 50,000 responses a month.

The part to read twice: upgrades made by auto-upgrade stay on your plan for the next billing period by default. Typeform's own example is a yearly Basic customer auto-upgraded to Plus in September who is then billed for a yearly Plus plan at renewal. Turning auto-upgrade off does not undo it; you have to downgrade separately, and downgrades take effect at the end of the paid period. Auto-upgrade is not available to users in India.

Searches for a Typeform price increase usually trace back to two things. First, the free plan: it is widely reported that the free allowance fell from 100 to 10 responses a month in 2026. We could not confirm the earlier figure or the date, because Typeform publishes no changelog for plan limits and typeform.com is excluded from the Wayback Machine. Second, third-party roundups quote a spread of different prices for the same plans.

The spread has an explanation Typeform states itself. Its plan articles carry a note that it experiments with pricing and that you "may see differences" between the help centre, your account and the pricing page. We read the prices above from the page as it rendered in a browser on 28 September 2026; if your checkout shows something else, your checkout is what you will pay. Older subscribers may also be on a legacy plan (Essentials, Professional, Premium and others), which Typeform keeps supporting but doesn't add new features to.

It can be. Typeform has had a decade to polish its one-question-at-a-time experience, its integration catalog is larger than most competitors', and the Growth and Enterprise plans offer lead enrichment, SSO and EU hosting that smaller tools don't. If you fill a Business plan every month, $0.009 a response is a reasonable price for that.

It is harder to justify when you pay mainly for volume and branding. A team collecting 300 responses a month with no Typeform badge is on Plus at $672 a year. If that describes you, compare the free plans of Tally and Google Forms (no published response cap, single-page layouts) and the tools in our Typeform alternatives guide before renewing.

Zunoform is a conversational form builder, so it competes directly with Typeform. Free includes 500 responses a month with a small "Powered by" badge. Pro ($14.99 a month or $149.99 a year) removes branding, allows 5,000 responses and 3 seats, and turns on payments through your own Stripe or PayPal keys with no Zunoform fee. Business ($24.99 a month) adds 25,000 responses, a custom domain and the public API. Our importer rebuilds an existing Typeform form from its link.

Where it doesn't fit: we don't offer SSO, SOC 2, HIPAA or a guaranteed EU data location, so Typeform Enterprise is the safer choice for regulated teams. Typeform's integration catalog and enrichment features are broader. And if you only need a simple single-page form and never pay for anything, Tally or Google Forms give you more free responses than we do.