Creative Asset Approval template
Record a review decision against the exact creative asset someone has seen. This template collects the version, intended use, reviewer responsibility and review date. Approved responses skip the corrections question; Changes requested and Unable to review require an explanation so the delivery owner knows what happens next.
11 questions · Free plan: 500 responses/month · fully customizable
- Editable cover artwork
- 1 built-in logic rule
What’s inside
The questions this template ships with — rename, reorder, or delete any of them in the builder.
When to use this template
- Recording a decision on a campaign asset after the review round
- Separating approval of one size or language from unreviewed variants
- Collecting brand or copy review outcomes before a delivery owner publishes
Tips to get more from it
- Use an identifiable version rather than a link whose content can change without a record.
- Ask the reviewer to state the channel, language or size they actually reviewed.
- Do not interpret silence or Unable to review as approval.
Make the approval specific enough to use
Approval without a version is hard to apply when several exports exist. Pair an asset link with a name such as Spring launch, portrait, English, v05. Record the intended use and the person's review responsibility so an approval of copy is not mistaken for confirmation of every visual or technical requirement.
If a shared file can be overwritten, preserve the reviewed version in your existing asset repository. The form records what the reviewer states, but it does not freeze an external file or prove that the person has authority to bind the organization.
Handle changes and incomplete reviews
Choose Changes requested when the asset needs a specific correction. Choose Unable to review when the reviewer cannot access the file, lacks context or is not the right person. Both paths keep the explanation field visible and required; an approved response skips it.
Send the new version through review after a material correction, and preserve the previous decision as history. The delivery owner should check whether other reviews remain outstanding before publishing. A form response is a review record, not an electronic signature workflow or an automatic release of the asset.
Example response and next steps
Illustrative example, not a real customer submission.
A brand reviewer checks the English portrait version of an event advertisement.
- Asset name and version identifier
- Autumn workshop — portrait EN v05
- Review decision
- Changes requested
- What must change or what prevents a review?
- The workshop date is still the old date. Update it to match the confirmed event listing.
How to use the response
Correct the date, issue a new version and request another review. The earlier response remains a changes-requested record; it should not be relabeled as approval of v06. Other language and landscape versions still need their own applicable checks.
Before publishing your version
Test all three decisions, including an empty corrections field on the two non-approved paths. Confirm the reviewer roles and use descriptions match your release process.
Questions people ask
Does Approved publish the asset?
No. It records the selected decision. A delivery owner must still check remaining reviews and publish through the appropriate tool.
Does this include an e-signature?
No. The included core fields work on Free. An e-signature question is a separate paid feature, and adding it does not design the rest of your approval process.
What if the reviewer cannot open the file?
They can select Unable to review and explain the access problem. Resolve access and request a new review rather than treating the incomplete review as approval.
Go deeper
Related templates
Anchor design feedback to a version, explain the requested change and identify the next reviewer.
Record evidence for creative, landing page and tracking checks, then name unresolved blockers and the launch decision owner.
Brief one target locale with source versions, audience context, terminology, format constraints and a local reviewer.
Better forms.
Better data.
Start with a conversation, a document or a single page. Unlimited forms and 500 responses per month on Free. No card required.