Demographic Questionnaire template

A demographics questionnaire written the way survey methodologists recommend: every question optional, every question carrying a "prefer not to say" option, and write-in room on gender and ethnicity. Use it standalone or as the closing section of a larger study, and get segmentation data without pressuring anyone to disclose.

Use this template Start free — no card

8 questions · works on the free plan (500 responses/month) · fully customizable

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01Your age groupMultiple choice

02How do you describe your gender?Multiple choice

03Highest level of education completedDropdown

04Current employment statusDropdown

05Annual household incomeMultiple choice

06Which best describes your ethnicity?Checkboxes

When to use this template

A research team appending standard demographics to the end of a product study for cross-tab analysis
A nonprofit reporting audience reach to a funder that asks for age, education, and income breakdowns
A conference measuring who its outreach actually reaches, with respectful wording it doesn't have to draft from scratch
A grad student who needs sample-composition tables for a thesis appendix

Tips to get more from it

Gender and ethnicity both have Other enabled, so respondents can self-describe rather than being forced into a listed category — keep that switched on if you edit the options
Nothing here is required. Zunoform lets you toggle required per question, but making demographics mandatory reliably raises abandonment, so the template ships fully optional
The income brackets are US dollars; edit the option list to your currency and local brackets in the field editor without touching anything else
The ending states that answers are reported only in aggregate — if you keep that promise in the copy, make sure your analysis practice matches it

Questions people ask

Should demographic questions be optional in a survey?

Common survey practice says yes, which is how this template ships: every question is optional and includes a "prefer not to say" choice, so respondents can skip anything without abandoning the form.

Can I add this questionnaire to an existing survey?

Yes — every question is editable and movable, so you can recreate or copy these fields into another Zunoform form, or start from this template and add your study questions above the demographics block.

How do I analyze the demographic data afterward?

Export responses as CSV and each question becomes a column, ready for pivot tables or a stats package. Multi-select answers like ethnicity list every selected option per respondent.