Ebook Download template

A gated-content form tuned to the tradeoff every ebook page faces: enough fields to qualify the lead, few enough that the download still happens. Email is the only required question — role and company size are optional enrichers — and the conversational layout delivers one question at a time so the form never looks like a wall. Swap the welcome copy for your own title and it's live.

Use this template Start free — no card

6 questions · works on the free plan (500 responses/month) · fully customizable

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01Where should we send it?Email

02What's your first name?Short text

03What best describes your role?Dropdown

04How big is your company?Multiple choice

When to use this template

Gating a definitive industry guide, with role and company size feeding lead scoring
A B2B agency offering a template pack or checklist as the top of its funnel
Course creators giving away chapter one to build a launch list
Any campaign landing page where the CPL math depends on the form not scaring people off

Tips to get more from it

Only email is required. Resist requiring role and company size — optional questions still get answered by most people, without the abandonment cost.
The role dropdown includes Student and allows Other; those answers matter when you're scoring which downloads become sales conversations.
The ending screen says the link can take a couple of minutes — that line preempts the "where's my download" reply. Keep it if you deliver by email.
Rewrite the welcome screen around your actual asset; "checklists and templates included" converts because it's concrete, so match that specificity.

Questions people ask

How many fields should a gated content form have?

One required (email) and a couple optional is the sweet spot this template uses. Each additional required field lowers downloads faster than it improves lead quality.

How do I deliver the ebook after someone submits?

Most teams put the link on a thank-you page or send it by email. This template's ending assumes email delivery; edit the ending text if you link directly.