Logo Design Questionnaire template
A logo questionnaire should tell a designer where the mark has to work, not only which colors the client likes. This form covers exact wording, audience, practical applications, production constraints and decision ownership. An existing-logo link is requested only when the project builds on a current mark.
12 questions · Free plan: 500 responses/month · fully customizable
- Editable split-screen artwork
- Animated question transitions
- 1 built-in logic rule
What’s inside
The questions this template ships with — rename, reorder, or delete any of them in the builder.
When to use this template
- Starting a logo engagement after agreeing the service scope
- Checking small-size and physical production needs before concept work
- Separating a logo update from a wider brand strategy project
Tips to get more from it
- Confirm the spelling and capitalization of the name before presenting concepts.
- Review embroidery, signage and avatar requirements early because they influence detail and legibility.
- Ask what a reference does well without treating it as permission to reproduce another identity.
Example response and next steps
Illustrative example, not a real customer submission.
A cycling repair workshop needs a logo for its shop sign, shirts and booking site.
- Where must the logo work?
- Signage, embroidery and website header.
- Which file formats, size limits or production constraints apply?
- The shirt supplier needs a simple one-color version; the sign fabricator will confirm vector file requirements.
How to use the response
Confirm the supplier specifications before drawing fine detail. Include small-size and one-color checks in the concept review rather than leaving production variants until the end.
Before publishing your version
Test both existing-logo answers and update the applications list. Confirm file deliverables and any separate name or trademark review in the project agreement.
Questions people ask
How is this different from brand discovery?
This questionnaire focuses on logo wording, uses, constraints and deliverables. Brand discovery explores positioning, audience, voice and the wider identity.
Does this form check trademark availability?
No. It collects design requirements. Any name or trademark clearance is separate from the questionnaire and design work.
Can a new business use this without an existing logo?
Yes. Select No to skip the existing-logo link and continue to the name and audience questions.
Go deeper
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