Creative Studio Project Brief template

A useful creative brief separates business goals from a shopping list of assets. This form collects the intended audience, deliverables, working budget and launch date before asking what success looks like. Its warm studio artwork and branded introduction can be replaced with your agency’s own identity.

Use this template Start free — no card

10 questions · Free plan: 500 responses/month · fully customizable

Editable split-screen artwork
Replaceable example logo and coordinated theme
Animated question transitions
1 built-in logic rule

Interactive — fill it in like a respondent would.Open full width

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01Your nameShort text

02Your work emailEmail

03What are we creating?Multiple choice

04Are we building on an existing brand?Multiple choice

05Link to your current brand or websiteWebsite

06Who should this project reach?Long text

07Which deliverables matter?Checkboxes

08Your working budgetMultiple choice

09Target launch dateDate

10What would make this project a success?Long text

When to use this template

Qualifying a brand identity enquiry before a discovery call
Collecting scope for a combined website and branding project
Giving a freelance designer enough context to prepare questions

Tips to get more from it

Change the budget bands to match your studio’s typical projects. These choices collect a budget; they do not calculate a quote.
Keep the audience and success questions open-ended so the client can describe the problem in their own words.
Replace the FORME STUDIO example logo in Design → Branding and swap the artwork in the split-layout editor.

Example response and next steps

Illustrative example, not a real customer submission.

A small studio is reviewing an enquiry for a new independent bakery. These selected answers describe the audience and goal before anyone promises a scope or price.

What are we creating?: Brand and website
Are we building on an existing brand?: No
Who should this project reach?: Local customers ordering celebration cakes, especially people who need to compare sizes and collection dates.

How to use the response

The No answer skips the current-brand link. Use the audience description to prepare questions about ordering and content, then compare the requested deliverables with the working budget. A specific audience is more useful for this discussion than a general request to make the website modern.

Before publishing your version

Replace the example studio identity and budget bands. Test both existing-brand answers, confirm the launch-date question fits your planning process, and make the ending explain when the client can expect a reply.

Questions people ask

How does the conditional logic work?

When “Are we building on an existing brand?” is answered “No”, the form skips the intervening follow-up and continues at “Who should this project reach?”. Other answers keep the follow-up visible. Test both paths after changing choices or moving questions.

Does this template generate a quote?

No. It gathers a working budget and scope for human review. There is no automatic estimate, contract or payment request.

Can I change the logo, imagery and ending?

Yes. FORME STUDIO is an editable example brand. Replace its logo in Design → Branding, change or disable the field’s split layout, and edit the Ending Page message and visual. The original artwork is included as a local template asset.

Which plan does this template need?

The included core fields, conditional logic and three layouts work on Free, which includes 500 responses per month. Adding payment, signature or NPS fields requires a paid plan; removing Zunoform branding also requires a paid plan.