Market Research Survey template

A general-purpose market research survey for category studies: age demographics, purchase frequency, a drag-to-rank question on what drives product choice, and a matrix rating how much buying factors like free shipping and easy returns actually matter. It closes with the open question that finds gaps in the market — what's missing from the options available today.

Use this template Start free — no card

7 questions · works on the free plan (500 responses/month) · fully customizable

What’s inside

The questions this template ships with — rename, reorder, or delete any of them in the builder.

01Which age group are you in?Multiple choice

02How often do you buy products in this category?Multiple choice

03Rank what matters most when you choose a productRanking

04How important is each of these when deciding where to buy?Matrix

05What's missing from the options available to you today?Long text

When to use this template

A founder validating a product idea by mapping how the target segment currently buys in the category
A CPG brand deciding whether sustainability or price leads its next campaign, using ranked rather than claimed preferences
Retailers weighing whether same-day delivery is a must-have or a nice-to-have before pricing it in
Student and academic projects that need a clean, methodical instrument without building one from scratch

Tips to get more from it

The ranking question forces trade-offs — respondents order price, quality, reputation, sustainability, and convenience instead of rating everything as important. That ordering is the point.
The matrix screen collects four buying-factor ratings at once on a not-important-to-must-have scale; it exports as one column per row for analysis.
"What's missing from the options available to you today?" is where product ideas hide. Read every answer, not just a sample.
The survey is anonymous and says about 3 minutes on the welcome screen. It genuinely is — respect that by resisting question creep.

Questions people ask

How do I distribute a market research survey?

Share the hosted link anywhere — social, communities, email lists, or paid panels. Responses collect in one dashboard regardless of channel and export as a single CSV.

Can respondents rank options instead of just picking one?

Yes — this template uses Zunoform's ranking field, where respondents order the options. You get full preference order per person, not just a most-popular count.

How many responses do I need for useful results?

Patterns often emerge within 100–200 responses from the right audience; more matters less than sampling the actual segment you're studying. The free plan's 500 responses a month covers most studies.