Forms for marketing teams
Marketing forms are judged on one number, and it is not responses — it is the share of people who saw the form and finished it. Everything below is written around that: fewer fields, the list connected to something that acts on it, and an honest note about where the free plan's branding badge sits.
8 templates · free plan includes 500 responses a month · no card
Email, topics, and send frequency — a subscribe form people finish.
Session choice, role, and audience questions for live online events.
A gated-content form: email, role, and company size for the download.
Photo contest entries with captions, a social-feature consent gate, and rules agreement.
Aided and unaided recall, brand associations, and purchase intent.
Buying habits, priority ranking, and feature importance for a market study.
Promotion channels, audience, and reach for joining an affiliate program.
Pre-launch email capture with use case and urgency for prioritizing invites.
What to get right
Every field after the email costs you signups
If a CRM can enrich the record later, do not ask for it now. Where you do need a second question, make it one that improves your first message — segment, interest, stage — rather than a first name you will never use.
Connect the list to where it gets used
A signup sitting in a dashboard is not a list. Google Sheets, Zoho CRM and Zapier are on the free plan; Mailchimp, HubSpot, Airtable, Notion and Slack are on Pro at $14.99 a month. Anything without a native integration is reachable through a Zapier catch hook or a webhook, both free.
Deliver the reward on the ending page
For a gated download, the last screen should carry the file or the link. A form that promises an email later loses people at exactly the step where they had already agreed, and it converts a conversion into a support question.
Questions people ask
Do free forms carry Zunoform branding?
Yes, a small badge. Removing it is $14.99 a month on Pro, which also raises the response limit to 5,000 and adds Mailchimp, HubSpot, Slack, Notion, Airtable and Excel. Verified in August 2026, Typeform charges $56 a month for the plan that removes its badge.
Can I run a lead quiz or a product-match quiz?
Yes. Per-option points, correct answers and grade bands are on the free plan, and scoring is evaluated on the server when the response arrives, so the answer key is never in the page source. What it is not is a calculator: there is no arbitrary formula logic, so an ROI or pricing calculator needs a dedicated interactive-content tool.
Can a form book a demo without Calendly?
Yes. The scheduler is a question type inside the form, with Google Calendar and Outlook Calendar sync, on the free plan. Double-booking is prevented by a unique database constraint rather than a front-end check, so two people submitting at the same moment cannot take the same slot.
Can I move forms over from Typeform?
There are importers for Typeform, Google Forms and Jotform. They bring the form across; responses already collected stay in the old tool, so plan the switch around a campaign boundary rather than mid-flight.
Other teams
Better forms.
Better data.
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